Asia's premier event for innovators and change-makers

A platform to connect and prototype new futures

MAKE Studios has designed and run Service Design Hong Kong (SDHK) since 2016. SDHK is an annual 2-day event, featuring Design Thinkers, Service Design Practitioners, Corporate and Social Innovators from around the world, to showcase the best examples of product and service innovation from Hong Kong and the Asia-Pacific region. SDHK is also an accredited event of Business of Design Week (BODW) CityProg by the Hong Kong Design Centre (HKDC).

SDHK is a transformative learning experience that follows the principle of ‘Learn by Doing’. Our goal is to demonstrate the value and impact of Human Centric Design disciplines such as Design Thinking, Service Design & Customer Experience.

We don't learn by sitting in a chair, we learn by observing, we learn through exchanges, and we learn through reflection. Through this community - the network we have built and the conversations that we have - we enable positive and much needed change, and are motivated to achieve it together.

Kate Okrasinski, Director of Innovation, MAKE Studios, Organiser of SDHK

SDHK has a different theme each year to align global trends with local relevance, previous themes include:

  • Community-driven innovation
  • Human Futures in Smart Cities
  • Design for Impact
  • This year (in 2020), our theme is ‘Reinvention’

Our goal is to help people, communities and organisations forge new and powerful connections so they can achieve the changes they want to see in the world.

Sold out
for 4 consecutive years
participants from around the world

60 hours
of practical hands-on activities

Immersive experience design

We conduct research with prior and potential participants, speakers, sponsors and partners to design compelling, relevant and immersive experiences.

It’s a privilege to be involved with this important event and directly experience Hong Kong’s appetite for innovation.

Marc Stickdorn, Co-author of ‘This is Service Design Thinking’ and ‘This is Service Design Doing’

We create a fully integrated, end-to-end experience for participants based on core values. We are committed to maintaining a balance of gender, ethnicity and nationality from around the region. As such, we are able to demonstrate the power of diversity of thought and perspective.

Is impactful, is practical, is very relatable, it feels like when you leave you have a range of tools and connections that you can use when you go back to your day job.'

Michael Tam, Chief Creative Catalyst, IBM iX, Sponsor of SDHK 2019

If you want to do something different and overcome challenges you never believed you could, then you should join Service Design Hong Kong. They really know how to match global thinking to a local context, this is very important in Service Design.

Daniel Weitze, Head of Digital Mobility, Siemens Mobility, Sponsor of SDHK2019

It actually burst my bubble and reminded me that social design and its practice must be explored instead of continuously only focusing on commercial design.

Howard Panlilio Mijares II, Participant of SDHK2019

Community building
Experience and knowledge exchange
Service design
Citizen engagement